Consumers already know cotton for its
quality and durability. That’s nothing new.
Now, the long lasting comfort of cotton is
even better. Cotton can withstand even the
toughest challenges — falls on the
playground, climbing the trail and
dominating that sales pitch.
TOUGH COTTON™ technology brings you
increased durability and superior abrasion
and wrinkle resistance throughout the life of
So go ahead, GET TOUGH.
We aren’t afraid of a little wear and tear.
Almost half of women say quality (49%) and durability (48%) are
very important to clothing purchases,
and 52% of men agree these two factors are very important.
Durability and quality are even more important in the purchase of children's clothing--over 80% of
parents feel these two factors play an important decision when buying clothes for their children.
"Quality" can have different meanings to consumer -- 58% believe that "good quality" means durable or
long lasting, 23% believe it means good or strong fibers and materials, and 12% believe it means the
garment was made well.
Through everyday use and home laundering, fabrics can become abraded, weakening the fabric
and making it seem faded. With TOUGH COTTON™ technology, you don’t need to worry about poor
performance. Fabrics treated with TOUGH COTTON™ technology offer enhanced durability — a
combination of abrasion resistance, strength and colorfastness. Designed for knits and wovens,
TOUGH COTTON™ fabrics are made to last.
THAN UNTREATED COTTON
THAN UNTREATED COTTON
TOUGH COTTON™ technology offers flexibility with
a resin and non-resin application. TOUGH COTTON™
technology without resin uses a proprietary blend
of softeners and crosslinking agents to achieve
superior abrasion resistance, durability and strength
while improving fabric hand and sewability.
To achieve superior durable press properties, TOUGH
COTTON™ technology uses a unique combination of
resins and catalysts to form flexible bonds on the
cotton to improve the fabric strength and prevent
Both applications can be applied in fabric or garment form and can be combined with other performance
finishes, such as STORM COTTON™ water repellency to achieve the ultimate performance cotton garment
TOUGH COTTON™ technology protects woven
fabrics throughout the life of the garment with
very little degradation to the fabric.
STOLL FLEX ABRASION FOR WOVENS
20 HLTDS 30 HLTDS
Leave the worry at home. TOUGH COTTON™
technology makes knits stronger and last
longer for whatever kids put them through.
technology goes beyond
durability and abrasion resistance to offer wrinkle resistance for
top and bottom weight wovens. Unlike traditional durable press
technologies that may become brittle and weaken fabrics,
technology remains flexible to maximize
comfort without any loss of strength.
The durable press technology truly extends the life of the
garment and keeps you looking sharp and wrinkle free.
For more information on TOUGH COTTON™
technology, contact a Cotton Incorporated
representative or any licensed supplier