Consumers already know cotton for its

quality and durability. That’s nothing new.

Now, the long lasting comfort of cotton is

even better. Cotton can withstand even the

toughest challenges — falls on the

playground, climbing the trail and

dominating that sales pitch.

TOUGH COTTON™ technology brings you

increased durability and superior abrasion

very important to clothing purchases,

and 52% of men agree these two factors are very important.

Durability and quality are even more important in the purchase of children's clothing--over 80% of

parents feel these two factors play an important decision when buying clothes for their children.

"Quality" can have different meanings to consumer -- 58% believe that "good quality" means durable or

long lasting, 23% believe it means good or strong fibers and materials, and 12% believe it means the

garment was made well.

and making it seem faded. With TOUGH COTTON™ technology, you don’t need to worry about poor

performance. Fabrics treated with TOUGH COTTON™ technology offer enhanced durability — a

WOVENS