
Consumers already know cotton for its
quality and durability. That’s nothing new.
Now, the long lasting comfort of cotton is
even better. Cotton can withstand even the
toughest challenges — falls on the
playground, climbing the trail and
dominating that sales pitch.
TOUGH COTTON™ technology brings you
increased durability and superior abrasion
and wrinkle resistance throughout the life of
the garment.
So go ahead, GET TOUGH.
We aren’t afraid of a little wear and tear.
TM
Almost half of women say quality (49%) and durability (48%) are
very important to clothing purchases,
and 52% of men agree these two factors are very important.
Durability and quality are even more important in the purchase of children's clothing--over 80% of
parents feel these two factors play an important decision when buying clothes for their children.
"Quality" can have different meanings to consumer -- 58% believe that "good quality" means durable or
long lasting, 23% believe it means good or strong fibers and materials, and 12% believe it means the
garment was made well.
Through everyday use and home laundering, fabrics can become abraded, weakening the fabric
and making it seem faded. With TOUGH COTTON™ technology, you don’t need to worry about poor
performance. Fabrics treated with TOUGH COTTON™ technology offer enhanced durability — a
combination of abrasion resistance, strength and colorfastness. Designed for knits and wovens,
TOUGH COTTON™ fabrics are made to last.
ABRASION RESISTANCE
THAN UNTREATED COTTON
KNITS
ABRASION RESISTANCE
THAN UNTREATED COTTON
WOVENS
TOUGH COTTON™ technology offers flexibility with
a resin and non-resin application. TOUGH COTTON™
technology without resin uses a proprietary blend
of softeners and crosslinking agents to achieve
superior abrasion resistance, durability and strength
while improving fabric hand and sewability.
To achieve superior durable press properties, TOUGH
COTTON™ technology uses a unique combination of
resins and catalysts to form flexible bonds on the
cotton to improve the fabric strength and prevent
breakage.
Both applications can be applied in fabric or garment form and can be combined with other performance
finishes, such as STORM COTTON™ water repellency to achieve the ultimate performance cotton garment
TOUGH COTTON™ technology protects woven
fabrics throughout the life of the garment with
very little degradation to the fabric.
0
WASHES
0
WASHES
30
WASHES
30
WASHES
STOLL FLEX ABRASION FOR WOVENS
862
6842
6828
6790
6282
10 HLTDS
20 HLTDS 30 HLTDS
Leave the worry at home. TOUGH COTTON™
technology makes knits stronger and last
longer for whatever kids put them through.
700
CYCLES
2200
CYCLES
450
CYCLES
1700
CYCLES
TOUGH COTTON
™
technology goes beyond
durability and abrasion resistance to offer wrinkle resistance for
top and bottom weight wovens. Unlike traditional durable press
technologies that may become brittle and weaken fabrics,
TOUGH COTTON
™
technology remains flexible to maximize
comfort without any loss of strength.
The durable press technology truly extends the life of the
garment and keeps you looking sharp and wrinkle free.
30HLTDS STANDARD
DP FINISH
30HLTDS
TOUGH COTTON
™
DURABLE PRESS
PERFORMANCE
610
2159
1928
20 HLTDS
For more information on TOUGH COTTON™
technology, contact a Cotton Incorporated
representative or any licensed supplier