SEAL OF COTTON
SPECIAL EDITION: SUPPLY CHAIN INSIGHTS
Consumers associate the Seal of Cotton trademark with comfort, safety, naturalness, and trust.
Percentage of consumers saying the Seal of Cotton trademark best fits with the following attributes:
Consumers associate the Seal of Cotton trademark most with casual apparel, home textiles, and
personal care products:
Natural, 86% Softness, 83% Safe, 80% Comfort, 79% Trusted, 77% Sustainable, 77%
Underwear, 56% T-shirts, 52% Bath Towels, 52% Personal Care, 52% Casual Pants, 45%
The Seal of Cotton trademark makes the consumer shopping experience easier.
Percentage of consumers who agree that...
The Seal of Cotton trademark helps identify
a product as containing cotton.
The Seal of Cotton trademark makes me feel that
I can rely on the product/brand it’s associated with.
A brand using this logo is trying to help me
make an informed purchase decision.
Seeing this logo makes my shopping
The Seal of Cotton trademark has a halo effect for brands.
Percentage of consumers who say a brand using the Seal of Cotton trademark is:
83% 75% 75%
LOYALTY TO BRAND
USING THIS LOGO
Over 8 in 10 consumers are aware of the Seal of Cotton trademark, significantly higher than other
Seal of Cotton
For More Information Contact: Corporate Strategy & Insights at Marketinformation@cottoninc.com
All content sourced from Cotton Incorporated's 2020 Seal of Cotton survey, a survey of 1,500 U.S. consumers
conducted June 29-July 7, 2020.
AMERICA’S COTTON PRODUCERS AND IMPORTERS.
Service Marks/Trademarks of Cotton Incorporated. ©2020 Cotton Incorporated.